Cala Millor is a tourist-oriented destination situated on the eastern coast of the island within the Llevant region, it overlooks the Badia de Son Servera in the area named after it. The holiday area of Cala Millor also encompasses the towns of Son Servera, Sant Llorenç des Cardassar, and Son Carrie inland, as well as the five adjacent coastal towns of Sa Coma, Cala Bona, Costa dels Pins, and S’Illot. With over 35,000 hotel accommodations, this destination ranks as the third-largest tourism hotspot in the Balearic Islands.

The sandy beach of Cala Millor spans a length of 1,800 meters and maintains an average width of 30 to 35 meters. It experiences heavy visitation during the peak season. The former dunes behind the beach have been developed with a promenade, lined with hotels, shops, and restaurants.